What is Affiliate Marketing?

Affiliate Marketing is a type of performance-based marketing in which a business (that’s us) rewards its affiliates (that’s you) for each customer that buys from our online storefront. When you become part of the Lauren’s Hope Affiliate Marketing Program, you gain access to our array of creative ads, text links and product videos. We use widely-trusted and used Affiliate Marketing management website Shareasale to facilitate payments and links.

Affiliate Marketing Flowchart

Affiliate links are HTML links that work a lot like regular links. They can be either banners, text links or videos that send your site visitors to the product page of the product you’re recommending. These links can retrieved via Shareasale and are more sophisticated than a regular link because these links track the referral from your blog so the advertiser can pay you the commission should a sale be made. These links drop what’s called a cookie onto your viewers browser, so we know they were referred to the Lauren’s Hope site from your blog. That way we know which Affiliate to pay commission to for the transaction. The Lauren’s Hope Affiliate Marketing Program offers a 90-day cookie duration. That means when a visitor to your blog clicks on an ad, if they make a purchase 90 days after clicking it, you’ll still get the commission.

A very important way that a blog to be a good candidate for affiliate marketing is that the topic of their website is related to specific products or services. For example, a blog about Diabetes will obviously be a better candidate than a blog about monster trucks. A lot of blogs, especially more personal blogs, don’t often talk about products on a regular basis, but the most successful affiliate blogs tend to focus on product reviews or product information. Although your site isn’t technically a storefront, in affiliate marketing, it’s an essential liaison to making a sale. Think of it like a personal recommendation, not necessarily a storefront.

Still have more questions? Check out our FAQs or contact us with your questions. We love hearing from potential Affiliates!