Create a Holiday Gift Guide

How to Create a Holiday Gift Guide

The Holidays are a great time for Affiliate Marketers. Between October and December, site visitors are ready to purchase. They’re online with credit cards in hand, ready to finish their Holiday shopping. During this time of year, it’s important to position your blog in a way that recommends (via Affiliate links) certain products to increase your Affiliate commissions during this busy season. One great way to do that is to create a Holiday Gift Guide.

What Is a Holiday Gift Guide?

A Holiday gift guide is a list post. Basically, it’s a list of recommended gifts for a particular person or age group. Creating a Holiday Gift Guide is very easy, especially when you know what products you’d like to include.

Why Should I Create a Holiday Gift Guide?

Holiday Gift Guides are a fun way to get your site visitors to engage with Affiliate links. Whether it’s a text link or a creative graphic, when you create a holiday gift guide, those links become more interactive to the visitor. During the Holiday season, visitors are highly motivated to purchase, so making your Affiliate links readily available and plentiful in your Holiday Gift Guide is an absolute must in order to have a successful Affiliate Holiday season.

Choose a Person or Age Group

Your Holiday Gift Guide should have a clear focus that’s relevant to your blog’s readers. For example:

  • Top Gifts for Girls
  • Top 10 Gifts Under $75
  • Diabetes-Friendly Holiday Gift Guide
  • Health-centric Holiday Gift Guide

Having a clear topic makes it really easy to stay on topic and invoke action (like a sale). This is your time to really have fun and get creative!

Choose Products

This is what we think is the funnest part of creating a Holiday Gift Guide. When it comes down to it, your readers want to know why the gift you’re suggesting is what they should buy. They don’t just want a list of products. This is where putting in some extra time can really be beneficial in the end. If these are not personal recommendations based on your experience, make sure to do some research before suggesting it as a product. If you’re adding a Lauren’s Hope medical ID to your Holiday Gift Guide and haven’t seen it in person, contact us! We’re very familiar with all of our products and can give you the low-down on your chosen medical ID.

If you want to choose the perfect medical ID for your Holiday Gift Guide, we suggest you check out our brand new 2015 Catalog. We also have lots of brand new styles on our site (including some non-medical jewelry in our new Love and Beloved line), but if you need a great recommendation, please don’t hesitate to ask! We love talking about our jewelry!

When deciding on products for your Holiday Gift Guide, offer options, but not too many as to overwhelm your reader. We recommend you use a list of 7-10 products.

Always Disclose

When you create a Holiday Gift Guide, it’s important to make sure you include a disclaimer in your post, especially if you are receiving any type of compensation like a product to review, Affiliate commissions, or sponsor payment.

What is Affiliate Marketing?

Affiliate Marketing is a type of performance-based marketing in which a business (that’s us) rewards its affiliates (that’s you) for each customer that buys from our online storefront. When you become part of the Lauren’s Hope Affiliate Marketing Program, you gain access to our array of creative ads, text links and product videos. We use widely-trusted and used Affiliate Marketing management website Shareasale to facilitate payments and links.

Affiliate Marketing Flowchart

Affiliate links are HTML links that work a lot like regular links. They can be either banners, text links or videos that send your site visitors to the product page of the product you’re recommending. These links can retrieved via Shareasale and are more sophisticated than a regular link because these links track the referral from your blog so the advertiser can pay you the commission should a sale be made. These links drop what’s called a cookie onto your viewers browser, so we know they were referred to the Lauren’s Hope site from your blog. That way we know which Affiliate to pay commission to for the transaction. The Lauren’s Hope Affiliate Marketing Program offers a 90-day cookie duration. That means when a visitor to your blog clicks on an ad, if they make a purchase 90 days after clicking it, you’ll still get the commission.

A very important way that a blog to be a good candidate for affiliate marketing is that the topic of their website is related to specific products or services. For example, a blog about Diabetes will obviously be a better candidate than a blog about monster trucks. A lot of blogs, especially more personal blogs, don’t often talk about products on a regular basis, but the most successful affiliate blogs tend to focus on product reviews or product information. Although your site isn’t technically a storefront, in affiliate marketing, it’s an essential liaison to making a sale. Think of it like a personal recommendation, not necessarily a storefront.

Still have more questions? Check out our FAQs or contact us with your questions. We love hearing from potential Affiliates!